"Assuming Coca-Cola will sell finished products to its bottling network to begin with, we estimate BodyArmor could add 300 points of growth to the North America segment and 100 basis points to the consolidated company once integrated (assuming $1 billion in reported sales growing 50%) longer term we could envisage Coca-Cola would leverage its concentrate model, which would increase BodyArmor's operating margin but also reduce the contribution to the top line," explained Grandet. We are an independently owned sports drink based in Queens, New York. BodyArmor was started in 2011, when Repole teamed up with Lance Collins, who had previously sold the Fuze Beverage and NOS Energy Drink brands to Coca-Cola. Grandet says BodyArmor is likely to be a nice tailwind to Coke's results moving forward. (Photo by Justin Sullivan/Getty Images)Īccording to recent Nielsen data, sales of BodyArmor have surged 52% in the past 12-weeks and holds a 19% share of the sports drink market. Coca Cola announced the purchase of sport drink company BodyArmor for $5.6 billion in an effort to compete with Pepsico-owned Gatorade. Shop our huge selection of rehab products, training room supplies, & more to keep athletes at peak. paid 5.6 billion to buy a fast-growing sports drink and then fumbled it. /rebates/&.com252fbeverages. All your athletic training needs, in one place. With BODYARMOR Sports Drink, BODYARMOR LYTE Sports Drink and. Locations: 108 Market Coke Corner Section 130 153 Market 451 Market. Coca-Cola said sales of sports drink BodyArmor fell in the quarter. This is Coca-Cola’s largest brand acquisition. BODYARMOR is dedicated to providing todays athletes the best in sports nutrition & hydration. I previously bought the Peach Mango Body Armor drink daily and I have.
MILL VALLEY, CALIFORNIA - NOVEMBER 01: BodyArmor sport drinks are displayed on a shelf at a Safeway store on Novemin Mill Valley, California. Coca-Cola has acquired sports-drink maker BodyArmor in a bid to steal market share from Pepsico-owned Gatorade. BODYARMOR LYTE is the low calorie sports drink to hydrate your active lifestyle.
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